It’s not every day that someone writes a recommendation for you and then puts it up for the whole world to see (on “Linked In”) – Karl Schmeider, Principal of MessagingLab is a really bright, talented and downright interesting guy – for him to give us this endorsement, well, it made my week:

“Janet and I have gotten to know each other over the years.. seeing each other at events… telling each other about what we were working on. When she first told me about what One Eleven Interactive (OEI) was going to do, especially for the mobile channel, I was very interested. Now, that I’ve seen the progress, the mobile products — especially the iPhone apps — I am blown away. When people talk about the future of Direct to Physician – professional – advertising, OEI is it. The OEI solutions blow the competition out of the water. It’s only a matter of time before all physicians are getting their drug-related information on a mobile device. And OEI will likely be the force behind that information.”

According to Mobilemarketer.com, National Geographic is going mobile:

 ”National Geographic Ventures has launched a mobile division to leverage its nature-focused content across one of the fastest-growing interactive channels.”

It should be very interesting to see how they deliver the rich content that their magazine and television properties are known for.

 Read article.

In the last few days, we have had clients (and potential clients) approach us with some really practical ideas for mobile, and particularly, iPhone apps. Clients are bringing us assets that have excellent potential for helping physicians help patients at the point of care – that is HUGE and it is our reason for being (OK, one of them anyway!)

Practical, useful and cool…that’s what I’m talking about!!