http://blog.111interactive.com News and opinion from and about One Eleven Interactive Wed, 01 Sep 2010 20:06:34 +0000 http://backend.userland.com/rss092 en Feedback from clients is the best gift a vendor can get.   This is especially true when it is straight up with no ulterior motive. We recently got amazing feedback from a client who chose us for a lot of great reasons. When asking for feedback, I always ask how we ... http://blog.111interactive.com/2010/09/01/acting-like-a-market-leader/ It's so easy to get sidetracked when you come up with a new idea - you just want to talk about it, mock it up, brainstorm. The problem with the new idea - it doesn't pay the bills - not yet anyway.   I read one of Seth Godin's posting on ... http://blog.111interactive.com/2010/08/03/its-all-about-focus/ Had a great conversation with my friend Hugh Park Jedwill, CEO of Mobile Anthem - we were discussing mobile marketing and social marketing in healthcare/pharma and he shared this story with me that really got me thinking: Three blind men are put into a room with an elephant and are asked ... http://blog.111interactive.com/2010/07/19/the-way-we-see-things/ I've been blogging, tweeting, pinging (updates all my business social media outlets at once) for a while now. Most of the time when I am sending something "out there" I think about the message and the relevance and then I blast away. Somehow, not really thinking much of ... http://blog.111interactive.com/2010/07/13/the-me-in-social-media/ Jonathan Richman wrote a killer posting on the 10 things he's tired of hearing in pharma social media and Sweet God was this needed!! Jon, you can't see us, but I promise I am not the only one genuflecting in your general direction - THANK YOU!! So, take ... http://blog.111interactive.com/2010/06/25/truth-in-social-media-pharma/ Our friends over at the PharmaLot blog recently wrote an article on how last year, the number of docs willing to see sales reps fell a whopping 20 percent. The article quotes a study by ZS Associates which has been monitoring sales rep-physician interactions and concludes docs 'busier schedules and the ... http://blog.111interactive.com/2010/06/15/doctors-tell-sales-reps-take-a-hike/ In early May, we attended the Social Communications & Healthcare: Case Studies and Roundtables. There, we saw some great presentations on the use of social media by the AstraZeneca, The Centers for Disease Control, Johnson & Johnson and Pfizer, among others. While we didn't agree with all of the tactics ... http://blog.111interactive.com/2010/06/15/attended-social-communications-healthcare/ I got a real education in customer service from a teeny little breakfast joint in Mystic, CT called "Kitchen Little". I had read about it on Yelp when I was planning our family trip to Mystic. It's a tiny restaurant, right on the water - great menu, very ... http://blog.111interactive.com/2010/06/14/customer-service-lessons-from-kitchen-little/ ...or coffee either. This is the point where someone in pharma rings up someone on the hill and says "really? We can't give out a cup 'o joe to some poor tired doctor??" It's 10 cents people - and no one believes a free cup of coffee, even ... http://blog.111interactive.com/2010/06/08/no-soup-for-you/ The 1st quarter of the year was so full of drama - I tell my children all the time to "save the drama for your mama" - but wait, that doesn't work, that's me (I digress...)   Pitches, RFPs, etc. etc. - felt like we were dancing all the time - but ... http://blog.111interactive.com/2010/06/01/a-new-page-for-june/