OK, so your brand is going off patent next year. We don’t discriminate against aging products!  One Eleven has created what is arguably the most amazing group of people to ever tackle a mature brand.

As a result of what we see happening to most aging pharma brands, we’ve brought together our good friends who are focused on some of the more outlying pieces of the puzzle integral to reviving a floundering brand:

One Eleven Interactive (OEI) is pharmaceutical marketing and interactive agency targeting healthcare professionals, and leading the industry in mobile marketing and pharmaceutical interactive development. As the team rooted in pharma, One Eleven Interactive serves as the general contractor, bringing the partners together to tackle those issues that plague pharma from a perspective that literally encompasses our combined experience across all industries.

With the core strategy and assets in place, we’ve enlisted our friends at Partners + Jeary an agency that specializes in integrated communications, public relations and media planning to send hooks to the brand out across traditional communications channels, to get the brand back in front of people and to share in the message of revitalization.

In a web-based world, naturally we sought savvy in reaching across electronic channels to targets. Morpheus Media, recently named Entrepreneur Magazine’s #20 (out of 100) fasted-growing company, brings expertise in search engine optimization (SEO), search engine marketing (SEM) and social media optimization (SMO).

You get the best, brightest thinking of a group that integrates all channels, working together seamlessly as one team.  That means instead of flopping around trying to figure out what to do with a “life-support” brand, we stand that stiff right up, juice it up with some lightning and send it back to the front lines.

Meanwhile, you can be dreaming about the re-launch of your mature brand and all the kudos you’ll be getting from senior management on your brilliance.