New York, NY, July 17, 2008     Partners and Jeary, an independent, New York-based advertising agency announced today that it was selected by Jewish Home Lifecare, formerly: The Jewish Home and Hospital Lifecare System, to help them formulate the strategic plans and executions to communicate the marketing messages of this leading healthcare institution. Coordinating with Partners and Jeary on this engagement will be One Eleven Interactive, a healthcare marketing and interactive agency located in the Red Hook section of Brooklyn, NY.

“As we at JHL embark on our new plans to upgrade our services, we are looking for a way to communicate our heritage of patient-focused care for both the elderly and those in need of longer term rehabilitation. Both Partners + Jeary and One Eleven Interactive showed the understanding of the challenges, and a fresh way of tackling new ideas, so that we feel that they can take the progress we’ve made on naming and brand identity evolution to our various audiences and bring them to life,” said Bruce Nathanson, Jewish Home Lifecare’s Sr. VP, Marketing & Communications.

Jewish Home Lifecare, founded in New York City in 1870, is a full research medical and continuing care facility with campuses in Manhattan, the Bronx and Westchester. During the past 155 years the institution has evolved into a progressive provider of innovative healthcare services and program leadership serving the long-term health care needs of elder New Yorkers of all races and creeds. This philosophy and experience keeps JHL in the forefront of matters of rehabilitative care and aging.

“We see this as an incredible opportunity to partner with Jewish Home Lifecare, one of the most honored names in healthcare,” said Michael Jeary, President and CEO of Partners and Jeary, “and to help them establish their leadership well into their second century.”

The campaign will encompass all forms of marketing, from their branded collateral materials, to outreach campaigns, to interactive marketing and redevelopment of the website. “As the needs of the audience evolve, so will the commitment of the JHL network to reach them better and smarter online, and via mobile,” said Janet Carlson, Founder and CEO of One Eleven Interactive. “We are thrilled to be working with them to do just that.”

The Partners Group: Partners + Napier (Rochester & Atlanta), Partners + Edell (Toronto) and Partners + Jeary (NY), is an independent agency network dedicated to liberating the promise of its clients brands. It has 127 employees and nearly $150+ million in billings from clients such as: Bausch & Lomb, Community Foundation of New Jersey, Constellation Wines, Edison Innovation Foundation, Excellus Blue Cross & Blue Shield, Kodak, Lung Cancer Alliance, Sorrento-Lactalis, The Ontario Ministry of Health, SpaFinder Inc., Greenpoint Health and UPS.  Additional information is also available at: www.partnersandjeary.com

One Eleven Interactive (OEI) is an independent pharmaceutical marketing and interactive agency targeting healthcare professionals.  OEI is certified as a small, women owned business and currently has a client list which includes:   Abbott Laboratories, Noven Pharmaceuticals, Sanofi Pasteur, Shire, and Warner-Chilcott.  For case studies, products, services and our insightful blog, please visit www.111interactive.com.