…as a Women’s Business Enterprise (WBE)
One Eleven has always been a women-owned business and now we have made it official. At the request of our clients, we completed the certification process and have earned WBENC approval. We can help you meet your corporate obligation for procurement while still providing you the highest level of expertise available.

A Case of Self-Diagnosis
As trusted interactive marketing counsel to the leading pharmaceutical companies, we’d be fleeced of our credibility if we, ourselves, didn’t practice what we preach. It might be the Watergate of the aughts or worse—like when they discovered Britney was just lip-synching. Certain tragedy….

New Creative Director Doug Bloom
It’s not easy to find people with the focus and skill set to push out top-notch pharmaceutical interactive. It’s sometimes harder to find the right people who can deal with our collective personalities in general. After combing the planet, we found an individual we just couldn’t shake off our pants, so we hired him

The Depakote ER® Challenge

How do you get a doctor’s attention? There’s no punchline, it’s a legitimate question we get asked by pharmaceutical product managers all the time – a question for which we develop answers. Docs are notoriously elusive targets for pharma…

Search Engine Optimization (SEO)

More and more companies are vaulting their brands online. Those who didn’t make the gradual migration starting in the late 90s and have put it off until now are realizing it’s a herculean effort to make the shift overnight. In the rush to make brand web sites function as fully-accountable business tools, brands are competing for attention among the endless stream of content pouring forth from the Internet each day…

111cms – Content Management System

One Eleven releases the answer to managing brand web sites

Our resource center suite of tools has revolutionized pharmaceutical brand integrated marketing with web-based tools that enable brands to carry out the marketing strategies we craft. Web is no exception to this mix, particularly when it comes to building search-friendly, content-rich web sites around brands.

“Non-Personal” Marketing – Up Close and Personal

What some in the industry refer to as “non-personal” marketing, also known as any kind of marketing NOT revolving around the sales representative, is a misleading term. Actually, “non-personal” marketing (NPM) may be the most personal kind of marketing there is, providing pharmaceutical brands