Janet Carlson (CEO, One Eleven Interactive), Cheryl Lawrence (CEO, Direct Success) and Steve Tarnoff (Co-Founder, Franklin Group) are joining forces and unique industry perspectives to bring clarity and guidance in understanding  guidelines and acting on them to create an online and mobile sampling program that best serve your brands.

After spending 8 years deeply immersed in the world of online sampling and spending thousands of hours with clients, we have come to the realization that there is a high level of discomfort in the industry around the federal guidelines for PDMA, 21 CFR Part 11 and OIG.  Since the government doesn’t provide any clear-cut boundaries, the industry has pretty much been left on their own to interpret the guidelines.

We help our clients navigate these guidelines all the time, but those for whom we have not yet consulted could still benefit from our years of experience in setting up online and mobile sampling programs with a better understanding of these guidelines.  Because the guidelines have become such a hot industry topic, we put together a “boot camp” seminar to help educate the industry as a whole—especially since nearly every company is either currently doing or planning an alternative sampling program.

RxSample Camp will launch in September and will be offered as day workshops on-site at five leading pharma campuses. The workshops are free but seating is limited (first come, first served).

Details and registration will be forthcoming at RxSampleCamp.com.