I talk to clients, potential clients and partners a LOT. On the phone, in person, in pitches, speeches and via social media and interviews. In all this talk I spout a lot of statistics and facts (and tell a few good stories) – trying to spread the word about health care professionals and mobile.

And some days I truly wonder, am I talking to myself?? Sure, everyone at One Eleven has drunk the kool-aid, but does pharma buy it? Lately, I’ve been wondering.

Today my friends, a miracle happened! A potential client called about mobile optimizing web sites – and said, “You know, Janet, 65% of physicians are accessing information via smart phones*, so we need to be there.” I’ve repeated that statistic until I was hoarse and my fingers nearly fell off from writing, blogging and emailing – but apparently, the word has gotten around.

When I was a sales rep, my district manager used to say, “it takes at least 10 visits to a doctor to convince her of ONE point you are trying to make” – well, I have come to realize that it takes at least that many exposures to pharma folks to make a point.

Well, stubborn is good for something – so, now that I have made THAT point,  on to the next one…

*My thanks to Mark Bard of Manhattan Research, who kindly provides the latest statistics for HCPs and their use of mobile.