New York, NY, August 5th, 2008 One Eleven Interactive, a healthcare marketing and interactive agency located in the Red Hook section of Brooklyn, NY announced today that it was selected by The American Human Development Project, to develop an interactive relationship marketing campaign along with
SEO/SEM* consultation for The Measure of America: American Human Development Report 2008-2009.
The report, which was modeled on the United Nations Development Programme’s global Human
Development Report, has provided authoritative analysis and a ranked index for countries around the world
for almost two decades. The Measure of America is the first time the human development approach has been applied in the United States or any other industrialized nation.

Co-founded in 2006 by Sarah Burd-Sharps and Kristen Lewis, The American Human Development
Project is a nonpartisan, non-profit initiative established to introduce to the United States a well-honed
international approach and tool for measuring human well-being: the human development approach and
the human development index. The project’s mission is to stimulate fact-based public debate about and
political attention to human development issues in the United States and to empower people with an
instrument to hold elected officials accountable for progress on issues we all care about: health,
education and income.

“One Eleven Interactive is a great fit for our work on so many levels,” said Co-Founder Sarah Burd-
Sharps, “they understand health care issues deeply and they have many innovative ideas
for using technology to bring greater visibility to our policy advocacy work.”

“Since we are a healthcare centric agency, we wanted to support this project and help keep people who
are interested up to date on the latest information – and keep the project in front of the people who must
be held accountable for progress on the issues,” said One Eleven Founder and CEO, Janet Carlson.

For more information about the project and to purchase the book, The Measure of America: American
Human Development Report 2008-2009 or register for their informative e-newsletter, go to
http://measureofamerica.org/.

One Eleven Interactive (OEI) is an independent pharmaceutical marketing and interactive agency
targeting healthcare professionals. OEI is certified as a small, women owned business. For case studies,
products, services and our insightful blog, please visit www.111interactive.com.

*Search Engine Optimization and Search Engine Marketing